THE PROBLEM
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Females lack safety while driving two wheelers on the road
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The two wheeler vehicle does not ensure safety
for Female riders and for Mothers who ride along with their kids. -
Indian women attire is not suitable for 2 wheelers (sarees, chudidar with dupatta, half-sarees, skirts/frocks, stole).
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A dupatta is an accessory worn by many females in the Indian subcontinent.
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It is wrapped around the neck like a scarf. It can get entangled in the vehicle leading to skidding of vehicle and consequent traumatic injury.
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There are many reported cases of cervical spine injury by this mechanism.
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However, this can also result in head injury due to direct impact.
MY ROLE
My role in this was to interact with my targeted users group, as a result, provide actionable and meaningful data-driven insights that represent the voice of multiple users.
Presenting the datas I gathered in a visually appealing and in an easy to understand manner.
UNDERSTANDING THE USER
My Target Users were Female vehicle riders. To understand them, I took some time in Interviewing them personally, understanding their thoughts on my application and research.
I put up my user's responses in the form of Recordings, Affinity Mapping, User story, User Journey, Empathy Mapping & Personas.
Challenges I faced while making all the above process:
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Few people personally didn't like me asking them questions and recording our conversation.
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They were not very comfortable when I asked them If the conversation can be video recorded.
Target Users
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Indian Females/ Mothers Riding Two Wheelers With Kids, Service Mechanics, Automotive Industry People.
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Teenage girls who drive Two wheeler.
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College Girls
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Working Women
BREAKING DOWN THE PROCESS
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Since designing for the user experience is all about addressing your user’s pain points, you need to answer the question: What’s their problem?
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That means understanding two crucial elements:
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User
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Brand
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After knowing that this project is in line with core mission, and you know what questions you’re trying to solve, you need to conduct research.
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Your user research is going to be the life blood of the project. The things you discover and unearth during this stage lays the foundation for how your entire project will turn out.
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1:1 Interviews
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Have a group of 3 – 5 target users and have them discuss their attitudes, emotions, and frustrations with an issue or product.
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Surveys - Questionnaires you send out to your target users. These are good for finding out your users’ attitudes towards a specific topic with the added benefit of receiving the data as soon as the users are done with the survey.
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Usability testing - This is the practice of observing your target audience using a program or product.
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Analyze - In this stage, you’ll be using all of the information you gathered in the previous two stages.
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The final and the most important step is to Launch It!
LESSONS LEARNED
No matter how much research is made, how much user input you analyse from user testing, and how many design iterations you go through, there are some things that you just simply won’t know about your users.Every project is unique, and the UX tools you select for your project should reflect the outcomes that are possible to achieve within your time frames and constraints. Being a great communicator is essential.