THE PROBLEM
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Women safety in India is widely discussed everywhere nowadays. It has now become a major issue. The crime rate is on the spike. Women are neither safe outside nor at home. Women travellers from other countries are also in a dubious state while thinking about coming to India. However, this fear cannot keep them away from any kind of social activity.
SheSafe is a digital solution offered for the immediate response to the various trouble faced by different age groups of women especially during travel. It has a simple, easy and user friendly flow which follows appealing and problem solving user interface and experience approach. -
For the vast majority ladies roads, transport stands, rail line stations, parks, and other public spots are scenes of badgering. Consistently ladies face an orderly attack on their basic right to free movement and personal dignity. Cases categorised as crime were murder, rape, dowry death, acid attack, kidnapping, suicide abetment, cruelty against women, and kidnapping, etc. With an increasing rise in the number of crime statistics, fear of travelling alone is undeniably justified. Being a woman and having worried parents who are avid readers of horrific news happening everyday, I was curious to learn more about how women commute regularly at all time and find out the problems they faced.
MY ROLE
My role in this project was ideation of the app, doing desk research, conducting surveys,
interviewing people, making user persona, journey mapping, branding, making wireframes, designing high fidelity prototype and usability testing.
UNDERSTANDING THE USER
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A UX approach involves deeply understanding the users through research, organising information, visual design (and more), all with the goal of meeting user needs and doing it elegantly. It involves putting users at the centre of the design and development process, and establishing an iterative cycle of research, design and evaluation.
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Interview questions were asked in a casual flow of conversation to avoid making the participants feel uncomfortable
Target Users
Common Problems faced by Target Audience:
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Safety at remote and isolated place
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Misbehave by culprits
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Travelling in public transportation
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Stalking, Following
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Unaware of Helpline numbers, and nearby police booths
Users - Women
Age - 15-50
BREAKING DOWN THE PROCESS
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The UX design process consists of five key phases: Empathise, Define, Ideate, Prototype, and User Testing.
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Started the Empathise phase first. In which I took time to understand the user by interview and survey method.
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Followed with a Define phase in which, I made the user persona, empathy maps, affinity maps, user journey and task flows based on the understanding that was obtained from the first step.
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Continued to the step of making Paper Wireframes, Low Fi and High Fi Screen designs which is the Ideation phase.
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Once done with the Screen designs, I linked those to make it a Prototype which was the next phase.
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I moved on to the final phase to know the design changes, feedbacks, corrections. The method I used to do this is referred as Usability Testing.
LESSONS LEARNED
As it is a delicate matter where fast reaction is an unquestionable requirement, I kept the UI straightforward and on point so the clients can arrive at their ideal activity without any difficulty with minimal clicks.
Design is an iterative process and I find myself adding features that would benefit the users. I learnt that no matter what solution we bring in digital devices, the real problem of women travelling safe at night would be solved when the solution is presented beyond the internet connectivity. Features like offline networking, crime statistics chart in every locality could help users be wary and self reliable to fight danger without being helpless.